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Navico EGC-16W Product Brief

Manual is about: Lowrance/Eagle High Sensitivity GPS Antennas

Summary of EGC-16W

  • Page 1

    Navico company confidential – do not distribute product brief lowrance/eagle high sensitivity gps antennas lgc-4000, lgc-4000 baja, & egc-16w prepared by greg konig preliminary revision 2.0 october 2008.

  • Page 2

    Navico company confidential – do not distribute product description & customer benefits lowrance’s next generation external gps-waas antenna – maximum reliability and speed in an easy to install package nmea2000 compatible antenna with 2’ pigtail connector compact, waterproof design top mount instal...

  • Page 3

    Navico company confidential – do not distribute product description & customer benefits eagle’s next generation external gps-waas antenna – maximum reliability in an easy to install package smart antenna with 2’ pigtail connector compact, waterproof design top mount installation, eliminating the qui...

  • Page 4: Product Versions

    Navico company confidential – do not distribute • no branding, in plain box, combined in 6 pk carton • stainless-steel self tapping screws, rubber gaskets, warranty card lgc-4000 ‘blank’ oem 6-pk 000-0125-37 • eagle branded single pack in plain box with label • includes spat/pole mount and bolts, 15...

  • Page 5: Strategy & Positioning

    Navico company confidential – do not distribute strategy & positioning market insight • gps is a core component of navigation systems, and is being widely adopted as an input into vessel management systems • speed of signal acquisition and update, precision and reliability of location are quality di...

  • Page 6: Buyer Demographics

    Navico company confidential – do not distribute buyer demographics the primary usa lgc-4000 baja off-road customer is a 30 to 45 year old male, he owns an off-road vehicle and spends on average $1,500 per year on ruggedized electronics the primary usa lgc-4000 bass-boat / power-boat customer is a 30...

  • Page 7: Key Value Proposition

    Navico company confidential – do not distribute key value proposition reliable and high speed gps antenna accessory high sensitivity 16 channel antenna enhancement for eagle gps products: fishelite 480/640c/642c seacharter 642c intellimap 642c.

  • Page 8: Product Positioning

    Navico company confidential – do not distribute product positioning p ri c e p o in t $ garmin 17x 2 0 0 3 0 0 lgc-3000 lgc-4000 lgc-4000 baja lgc-3000 baja 1 0 0 egc-12w h-bird ga18 egc-16w ray 125.

  • Page 9

    Navico company confidential – do not distribute lgc-4000/baja competitor comparison yes no no no no no no yes gr16 humminbird no no yes no ruggedized for offroad yes no no no led status no yes no yes n2k network components incl. Pole only pole & under- dash neither pole only pole &/or under-dash mou...

  • Page 10: Dimensional Drawing

    Navico company confidential – do not distribute dimensional drawing.

  • Page 11: Technical Data

    Navico company confidential – do not distribute technical data lgc-4000/baja electrical • sirf iii gps receiver chip • nmea 2000 can communication • freescale processor for ndp2k • 16 channel satellite reception • sbas: waas/egnos/msas mechanical • pole mount installation capability • flat surface i...

  • Page 12: Distribution Channels

    Navico company confidential – do not distribute distribution channels • engine co/ vessel integrator • • • • • usa lowrance distributor boat builder technical dealer retailer chandler wholesale distributor europe • • • • • asia pacific • • • • •.

  • Page 13

    Navico company confidential – do not distribute box content lgc-4000 - p/n 000-0125-28 1 pole mnt ant hsa *072-2389-000 1 crtn shpp lgc-4000 comp *995-1002-00 1 instr sht lgc-4000 *988-0171-101 1 ant fa lgc-4000 ce *003-7910-00 1 wrnty card extnd *988-0147-474 2 scrw 6x1 pan sht mtl *083-0010-15 1 g...

  • Page 14

    Navico company confidential – do not distribute box content lgc-4000 baja - p/n 000-0125-31 1 crtn shpp lgc-4000 *995-1010-00 1 instr sht lgc-4000 *988-0171-101 1 fa lgc-4000 baja *003-8066-00 1 wrnty card extnd *988-0147-474 2 scrw 6x1 pan sht mtl *083-0010-15 1 gskt seal hsa *074-1002-000 2 t-conn...

  • Page 15

    Navico company confidential – do not distribute box content lgc-4000 lowrance 6-pk - p/n 000-0125-32 1 crtn shpp blank lgc-4000 *995-1009-00 1 instr sht lgc-4000 *988-0171-101 1 ant fa lgc-4000 ce *003-7910-00 1 wrnty card extnd *988-0147-474 2 scrw 6x1 pan sht mtl *083-0010-15 1 gskt seal hsa *074-...

  • Page 16

    Navico company confidential – do not distribute box content lgc-4000 suzuki 6-pk - p/n 000-0125-35 1 manual lgc-4000 suzuki *988-0171-14a 1 ant fa lgc-4000 ce suzuki *003-8122-00 1 crtn shpp *995-0626-00 1 suzuki extended warranty *988-0154-711 1 crtn plstc dsply p/n only *988-0138-61 2 scrw 6x1 pan...

  • Page 17

    Navico company confidential – do not distribute box content lgc-4000 mercury 6-pk - p/n 000-0125-36 1 crtn shpp blank lgc-4000 *995-1009-00 1 manual lgc-4000 mercury *988-0171-15a 1 ant fa lgc-4000 ce mercury *003-8124-00 2 scrw 6x1 pan sht mtl *083-0010-15 1 gskt seal hsa *074-1002-000 assembly des...

  • Page 18

    Navico company confidential – do not distribute box content lgc-4000 ’blank’ 6-pk - p/n 000-0125-37 1 crtn shpp blank lgc-4000 *995-1009-00 1 ant fa lgc-4000 blank ce *003-8123-00 2 scrw 6x1 pan sht mtl *083-0010-15 1 gskt seal hsa *074-1002-000 assembly description part number qty per.

  • Page 19

    Navico company confidential – do not distribute box content egc-16w - p/n 000-0125-22* * spare; egc-16w will also be included with the following products (pending display unit software update): fishelite 480, fishelite 640c, fishelite 642c seacharter 642c, intellimap 642c 1 manual egc-16 *988-0148-3...

  • Page 20: Lifecycle Management

    Navico company confidential – do not distribute lifecycle management lgc-4000/baja software update should a software update become required; the lgc-4000/lgc-4000 baja can be reprogrammed in the field when attached to a hds series display with an sd card slot. Copy the software update to a blank mmc...

  • Page 21: Marketing Tools

    Navico company confidential – do not distribute marketing tools • • • oct aligned w flibs website lgc-4000/baja nov dec jan feb notes catalog lowrance 2009 press release amer, emea, apac boating/lifestyle ads na; lgc-4000 incorporated into hds campaign oct aligned w mets • website egc-16w nov dec ja...

  • Page 22: Product Launch Schedule

    Navico company confidential – do not distribute product launch schedule oct nov dec jan feb notes central customer support • logistics • national product support • emea apac country managers/sales • emea apac service manual release install manual only oct nov dec jan feb notes boat builders • • prod...