Who wants to heat your business? B r a n d s tr a te g y.
Is to become the no.1 brand in the heating industry the strategy we do. Purmo and radson have decided to combine forces to become the most competitive player in the heating industry. With a total of 1500 employees and a 2006 combined turnover of over 330 million euros, we are in a position to achiev...
Is based on customer input the solution on the essence focus • product quality and range is paramount • strong service and know-how are essential to stand out • create value added demand from end-users through inspiration our research has shown that everybody accepts radiators just as they are. No o...
Will be of benefit to everyone the results • clear technical benefits for installers • new business opportunities for wholesalers • better indoor comfort solutions we will focus on better, value-added heating solutions. By empha- sising benefits and performance in different conditions, we can educat...
We have formed the warm society because we think it’s high time that heating got the attention it deserves. For so long, people have been lukewarm about heating solu- tions, accepting whatever happens to be installed or leav- ing the selection of a new heating solution to a third party. We believe i...
Look and feel the brand • emotionally appealing • modern and dynamic • unique style we have created the warm society to reflect the look and feel of a modern heating company that provides innovative heating solutions. The warm society is based on four pillars which act as a guide to everything we do...
W e do. People have had a passive attitude to heating for far too long. And we think it’s time to do something about it. We believe there is much more to radiators than just heat, and we want to tell the world about the almost infi nite amount of options when it comes to design, colour and functional...
Campaign plan january 07 february 07 march 07 april 07 may 07 june 07 july 07 august 07 september 07 october 07 november 07 december 07 2007 wholesalers direct mail brochure pos website event installers direct mail ads insert brochure website event panel leadership the warm society the warm society ...
Purmo, rettig park, drum lane, birtley, county durham, dh2 1ab phone sales: tel 0845 070 1090. Fax 0845 070 1080 web: www.Purmo.Com. E-mail: uk@purmo.Co.Uk w w w .P u r m o .C o m.
