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- FREEWAY
- Selling Manual
Jabra FREEWAY Selling Manual
Summary of FREEWAY
Page 1
Jabra and offwire 2012 april 2012 gn netcom, inc 77 northeastern blvd nashua, nh 03062 usa www.Jabra.Com.
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Jabra mono bluetooth headsets gn netcom, inc 77 northeastern blvd nashua, nh 03062 www.Jabra.Com.
Page 5: Bt2045
Msrp na: $29.99 positioning: • ultra low-end • target group: entry level, first time users • value proposition: bluetooth headset for mobile phones usp: bluetooth tm headset for mobile phones key selling points: • none written on the pack product type & compatibility pack. Weight & dimensions in the...
Page 6: Bt2080
Bluetooth ver. Battery time wearing style weight & dimensions in the box accessories available 2.1 including edr & esco talktime 6 hrs standby 8 days in the ear with optional earhook weighs 8 grams dimensions: l51mm x w13mm x h8mm bt2080 bluetooth headset / charger / 2 earhooks (s/m & l) / quick sta...
Page 7: Jabra Easygo
Msrp na/apac: $39.99 positioning: ease of use – we build on the same communication platform as bt2080. Bt2080 was easy to use. Jabra easygo is easy to use 2 . It is all that people could expect from a good first time headset… key selling points: • spoken battery and connection status • connects to 2...
Page 8: Jabra Wave
Jabra wave 8 msrp na: $79.99 positioning: wind noise reduction key selling points: behind-the-ear style for all day comfort tells you connection and battery status pairs with 2 phones simultaneously target group: business men and workers, 25-50 years, experienced bt users bluetooth ver. Battery time...
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Page 10: Jabra Extreme2
Na msrp: $ 79 positioning: extreme noise cancellation usp: extreme noise cancellation for any environment key selling points: • perfect fit with ultimate comfort eargels™ • spoken caller id, battery status, set up and more • hd voice* for better sound experience * phone & network dependent product t...
Page 11: Jabra Stone2
Msrp na: $129.99 positioning: ease of use with sophistication unique selling point: your voice in action key selling points: take calls with your voice stream multimedia from your phone charge on the go target group: new users bluetooth ver. Battery time wearing style weight & dimensions in the box ...
Page 12: Jabra Supreme
Msrp: $ 99.99 positioning: • high level • business men, heavy users, male, 40-50 years old • sound & quiet room effect (anc) usp: your space, your sound key selling points: • active noise cancellation • wind-noise reduction technology • patented flip-boom concept product type & compatibility pack. W...
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Jabra bluetooth speakerphones gn netcom, inc 77 northeastern blvd nashua, nh 03062 www.Jabra.Com.
Page 14: Jabra Drive
Fcs: june 2011 na msrp: $59.99 positioning: • low end • first time or inexperienced users (male and female) looking for an easy to use in-car speakerphone • wireless speakerphone for your car usp: drive and talk. Simple and safe key selling points: • clear crisp sound with noise cancellation • easy ...
Page 15: Jabra Journey
Na msrp: $79 positioning superior sound with hd voice technology usp exceptional sound on the road key selling points • hd voice mic for enhanced noise cancellation • use your voice to make and take calls* • auto on/off with built-in motion sensor *phone dependent target group primarily female, spen...
Page 16: Jabra Cruiser 2
Jabra cruiser 2 msrp na: $99.00 positioning: great sound in a design that makes this the perfect smartphone companion key selling points: •callers name is announced* • eliminates in-car noise with dual mic technology • simple setup with no installation needed target group: smart *phone dependent blu...
Page 17: Jabra Freeway
Fcs: q2 2011 msrp na: tbd usp: the worlds first in-car stereo speakerphone with industry changing sound! Key selling points: •superior audio with full stereo from three speakers and dual-mic technology • voice control functionality – use your voice to control the speakerphone • sensor activated on/o...
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Jabra stereo bluetooth headsets gn netcom, inc 77 northeastern blvd nashua, nh 03062 www.Jabra.Com.
Page 19: Jabra Halo
•msrp na: $99.99 •positioning: less wire – more music •cut the wires and make your favorite music sound even better with the jabra halo wireless headset. It connects easily to your mobile phone through stereo bluetooth, enabling you to stream music and make and answer calls wirelessly •key selling p...
Page 20: Jabra Halo2
Msrp na: $99.99 positioning cut the wires and make your favorite music sound even better in surround sound with the jabra halo2 wireless headset. It connects easily to your mobile phone through stereo bluetooth, enabling you to stream music and make and answer calls wirelessly key selling points - c...
Page 21: Jabra Clipper
Jabra clipper • msrp emea: $49,99 • jabra bluetooth® clip-on stereo headset for mobile phones (a2dp) • positioning: scandinavian designed clip-on! • the clean scandinavian design and ease of use with a minimum of interface elements makes this discreet clip-on stereo headset perfect for the busy pers...
Page 22
Na msrp: $ 99 positioning: • high-end • active lifestyle, 25-45 years, unisex, values self development and personal performance enhancement • wireless music headset for active use usp: exercise with wireless music and calls key selling points: • great comfort: comfort eargels™ and behind the ear sha...
Page 23: Jabra Pc Headsets
Jabra pc headsets gn netcom, inc 77 northeastern blvd nashua, nh 03062 www.Jabra.Com.
Page 24: Jabra Extreme – For Pc
Jabra extreme – for pc msrp na: $99 positioning: wireless skype calls unique selling point: bringing wireless freedom to skype calls key selling points: ‒ noise blackout - dual mic noise reduction ‒ no installation needed - pre-paired - easy to use - plug & play ‒ multiuse tm target group: heavy use...
Page 25: Jabra Corded Stereo
Gn netcom, inc 77 northeastern blvd nashua, nh 03062 www.Jabra.Com jabra corded stereo.
Page 26: Jabra Chill
Features wearing style connector weight dimensions in the box jabra ultimate-fit eargels™ answer/end button and microphone in 1 clothing clip in the ear 4 pole, gold- plated 3.5 mm plug 15 grams (0.52 oz) l38 x h15,5 x w15(mm) headset cable clip 2 pair of ear gels extra phone adapter (emea/apac) msr...
Page 27: Jabra Rhythm
Features wearing style connector weight dimensions in the box great speakers microphone with wind- noise reduction clothing clip in the ear 4 pole, gold- plated 3.5 mm plug 12.8 grams (0.45 oz) l 32.5mm x h 17.5 x w13.5 mm headset cable clip 3 pair ear sleeves (s,m,l) extra phone adapter qsm msrp na...
Page 28: Jabra Active
Msrp: $49.99 positioning: • mid level • sport • music & calls made for sport usp: for music and calls key selling points: • secure fit for active use • superior sound quality • sweat and water-resistant jabra active microphone w/ music control • answer/end* • skip tracks* • volume control • wind-noi...
Page 29: Jabra Sport - Corded
Jabra sport - corded na msrp: $ 69 positioning: • mid level • sport • comfortable product that can put up with your active lifestyle usp: exercise with music and calls key selling points: • secure and comfortable fit: extremely lightweight , adjustable, ultimate comfort eargels™ and behind the ear s...
Page 30: Jabra Corded Mono Headsets
Gn netcom, inc 77 northeastern blvd nashua, nh 03062 www.Jabra.Com jabra corded mono headsets.
Page 31: Jabra Wave - Corded
Jabra wave - corded msrp: $29.99 positioning: wind-noise reduction usp: clearer talk with wind-noise reduction key selling points: - clear call sound with wind-noise reduction - behind-the-ear style for all day comfort - adapters for mobile phone compatibility target group: business men and workers,...