Xerox Phaser 7760 Competitive Comparison
Xerox Phaser
®
7760
vs. Lexmark
®
C935
Experience counts:
The Lexmark printer has a good
engine, but it takes much more than that to be a great
color printer — like the Phaser 7760
With the Phaser 7760 printer, customers get:
Better value
Greater color control and image quality
Lower Total Cost of Ownership
Better performance and ease-of-use
The Xerox Total Satisfaction Guarantee
•
•
•
•
•
Phaser 7760DN
Lexmark C935dn
Better value
The Phaser 7760 printer may have a
higher initial price than its Lexmark
counterpart, but it delivers far more
value due to its outstanding perfor-
mance, superior features and lower
Total Cost of Ownership.
7760DN (includes hard
drive): $5,499
C935dn + $539 hard
drive = $3,738
C935dtn + $539 hard
drive = $4,930
7760GX (includes hard
drive & PhaserMatch
software): $6,599
C935hdn (includes hard
drive): $5,499
7760DX (includes hard
drive & PhaserMatch
software): $6,899
Lower Total Cost
of Ownership
Phaser 7760 printer users save up to
$10,048 more than Lexmark C935
users based on an Average Monthly
Print Volume (AMPV) of 7,000 pages
over 3 years.
see back page for more details
Spend up to
$10,048 more
in 36 months
Better language support
Genuine Adobe
®
PostScript
®
3
™
provides more accurate color and less
risk of file incompatibility.
True Adobe
PostScript 3
PostScript
3 clone
Smart driver features
The Phaser 7760 printer driver is
always aware of what’s happing at
the printer — in real time — so users
get convenient printer status right
from their desk.
Smart Trays, Consumable
gauges, Job completion
notification, Automatic
driver configuration
None of
these features
Smart printer features
The Phaser 7760 printer has several
intelligent features that work behind
the scenes to maximize real-world
performance.
Smart Duplex,
Intelligent Ready,
Intelligent front panel
None of
these features
Smart support features
(Key IT advantage)
Many helpful features are built into
the Phaser 7760 printer to maximize
printer uptime and reduce IT support
challenges.
Configuration
SIM, PrintingScout
®
onscreen alert
notification,
PhaserSMART
®
online troubleshooting,
Configurable email
alerts, CentreWare
Internet Services,
CentreWare
®
Web
Limited built-in
support features
Product specifications
Phaser 7760DN
Lexmark C935dn
Print speed
Up to 35 ppm color /
45 ppm black
Up to 40 ppm color /
45 ppm black
First-page-out time
As fast as 9 seconds
color / 6 seconds black
As fast as 9 seconds
color / 5 seconds black
Processor
800 MHz
1.25 GHz
Memory
512 MB std /
1 GB max
256 MB std /
1 GB max
Real-world performance*
2-page
Real Estate
flyer
12 seconds
16 seconds
1-page
Excel file
8 seconds
9 seconds
8-page
PowerPoint
set
28 seconds
36 seconds
11 x 17 in.
Magazine
Cover
44 seconds
1:42
Year-end Financial Summary (Unaudited)
Q 1
Q 2
Q 3
Q 4
YTD
FY96
FY95
FY94
FY93
FY92
Orders Received:
Europe Supply Chain
14,609
$
11,692
$
9,462
$
7,569
$
6,484
$
###
4,520
$
3,774
$
3,164
$
International Orders
17,901
13,658
11,310
9,192
8,192
###
6,072
5,227
4,527
Total Orders
32,510
25,350
20,772
16,761
14,676
### 10,592
9,001
7,691
Stock
Products
27,125
21,380
17,122
13,256
11,880
###
8,550
7,253
6,210
Service
4,394
3,611
3,195
3,154
2,614
###
2,047
1,812
1,586
Total Net Revenue
31,519
24,991
20,317
16,410
14,494
### 10,597
9,065
7,796
All Orders
Cost of Products Sold
17,069
13,012
10,021
8,018
7,834
###
6,438
5,836
5,357
Cost of Services
2,945
2,478
2,102
1,910
1,760
###
1,479
1,356
1,244
Research and Development
2,302
2,027
1,761
1,436
1,289
###
966
837
729
Selling, General and Admin.
5,635
4,925
4,554
3,642
2,401
###
1,206
855
599
Total Orders
27,951
22,442
18,438
15,006
13,284
###
9,774
8,384
7,229
Credit
3,568
2,549
1,879
1,404
1,210
985
823
681
566
Income
270
29
25
23
20
18
16
14
12
Interest
206
155
121
93
87
74
66
57
50
Taxes
3,632
2,423
1,783
1,334
1,143
929
773
638
529
Rebates
1,199
824
606
863
496
449
324
261
199
Net Earnings
2,433
1,599
1,177
471
647
480
450
377
329
per share amount:
Net
4.63
3.07
2.33
0.94
1.30
###
0.93
0.78
0.69
Stock Holders
0.70
0.55
0.45
0.36
0.32
###
0.24
0.24
0.24
At Year End:
Assets
24,427
$
19,567
$
16,736
$
13,700
$
11,973
$
###
8,707
$
7,425
$
6,358
$
Salary
102,300
98,400
96,200
92,600
89,000
### 82,308
79,153
76,112
Year End
308,104
$
253,974
$
211,195
$
177,214
$
162,854
$
### ######
114,526
$
102,425
$
Company Confidential
Inventory
$-
$100,000
$200,000
$300,000
$400,000
1
2
3
4
Quarters
Series1
Series2
Series3
0
200,000
400,000
Order
Stock
All
Intere
per
Asset
Q 1
Q 2
Q 3
Q 4
YTD
FY96
FY95
FY94
FY93
FY92
Nelson Corp
* Tested using industry standard PageSense performance measuring software
Save up to
$10,048
Faster!
Better real-world performance
The Phaser 7760 printer outperforms the Lexmark device in real-world
printing environments, even though they have the same print engine
and similar specifications.
Xerox has used this engine for several years and as a result, developed
an intelligent controller that quickly processes complex documents
— taking full advantage of the engine’s speed and resulting in
greater productivity.