Odyssey Totally Wicked User Manual - page 17
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It has been an ambition of Totally Wicked for a time to develop and produce its own
unique products. We have always attempted to take a position of leadership in the
early dawning years of electronic cigarettes. It was this company philosophy that has
led to the development of the Odyssey™. In conceiving the design, it was recognised
that we must strive to deliver a really high quality and high value product that is still
affordable. This intention would only be achieved if we designed and produced a
device that delivered the highest possible retained value. In this we mean, if you
buy a product that is essentially disposable as most e-cigarettes are, it is difficult to
deliver truly high quality and value in a short finite life of usage. We therefore had to
develop a product that would allow our customers to gain the greatest value from the
investment they make in the device.
There are two basic commodity items in every e-cig: the battery and atomizer.
However, strip away these 2 basic functional parts and you can build a device that
houses and delivers the functionality that could, if engineered to the rigours that
would be necessary, last a lifetime. This was our basic goal. We must state the
contribution of the Screwdriver. Not just in the design concept it helped define, but
also directly in the Odyssey™. Matt Rogers’ contribution must be recognised here.
At Totally Wicked, we hold both Matt and Ted Rogers as friends of the company, and
it was Matt and Ted who co-designed the Screwdriver electronic cigarette, which
Totally Wicked has been proud to offer internationally since its launch.
The Odyssey™ in concept is based upon a design Matt developed which was referred
to during design development as the ‘SD Slim’. It was an SD with a 14500 battery
and a Tornado T atomizer connection. Conceptually the SD Slim required refinement
if it were to deliver the product we intended. Our initial plan was to redesign by
developing the switch control mechanism and atomizer connector and offer for sale
with a Tornado eGo-C atomizer. However, as the design matured we realised our
design ‘touchstone’ of ‘retention of maximum value’ was not being held to.